iMagicLab adds Hosted BDC services to Improve Dealer Conversions


Company acquires assets and intellectual property

Novato, CA. November 28, 2006 – iMagicLab, the nation’s fastest growing CRM and Inventory system for automobile dealers, is pleased to announce the completion of a transaction to acquire the assets of This acquisition will extend iMagicLab’s industry leading CRM tools and enable automobile dealers to reach interested car buyer prospects and schedule appointments more efficiently using Dealer Concierge’s hosted BDC solution.

"iMagicLab software makes it easy for car dealers to develop and maintain relationships with customers from the Internet to the showroom floor” said Keith Latman, Chief Software Architect of iMagicLab “the addition of the Dealer Concierge service gives dealers one more way to create real opportunities and drive units off the lot. Follow-up calls and initial responses that get made 100% of the time can do nothing but add measurable value to any dealers balance sheet."

iMagicLab’s Dealer Concierge service will allow dealers to use our hosted call center to make calls directly to customers at schedules the dealer can change in real time from inside the CRM suite. With iMagicLab’s proprietary ActionPlan system guiding the process, calls can be triggered by over 20 different events within 15 minutes. iMagicLab’s Dealer Concierge service will enter beta release on 1/1/2007 and be available for general purchase by dealers throughout the country in early Q2 2007.

About iMagicLab

iMagicLab is the fastest growing customer relationship management software company aimed at the expansive automobile retailing marketplace and is an approved solution for most of the major automobile manufacturers in the United States. The company creates customer relationship software, internet lead management solutions, inventory management systems, service retention, lead generation, websites, DeskLog, AutoPencil and eBay auction services specifically for the automobile retailing industry.

Visit the company’s Web site at for further information on iMagicLab or contact Keith Latman at (415) 883-5150 –

2006 © Dealer